To address the globalization-localization dilemma, firms that have evolved through the multinational form and the global company seek the advantages of ________ in the pursuit of transnational capability.
A)niche marketing
B)horizontal organization
C)a narrow product line
D)vertical organization

Question

Quizplus · Accepted Answer

Horizontal organization is the best choice because it allows firms to balance global scale efficiencies with local responsiveness by assembling and coordinating resources globally. It allows for more communication and collaboration across departments and regions, enabling firms to respond to local market needs while maintaining global consistency in operations and branding. Vertical organization and niche marketing do not directly address globalization-localization issues, while a narrow product line may limit a firm's market potential.

To Address the Globalization-Localization Dilemma, Firms That Have Evolved Through