A manufacturer of peripheral devices for PCs decides to try and capture some of the PC gaming market by creating gaming versions of its traditional peripheral devices.It decides to start with a gaming version of its standard keyboard,increasing the number of macro keys,adding a small LCD screen to display game data,and giving the user the ability to backlight keys in different colors.If this device is a success,the manufacturer plans to release gaming versions of its trackballs and other peripherals.What option is the manufacturer gaining by the release of the new keyboard?

Question

Quizplus · Accepted Answer

By releasing the gaming version of its standard keyboard with additional features, the manufacturer is gaining the option to expand its product line into the PC gaming market with gaming versions of its other peripherals. This allows the manufacturer to potentially increase its market share and revenue by tapping into a new market segment.

A Manufacturer of Peripheral Devices for PCs Decides to Try