One way for families to gain control over firms,even when they do not own more than half the shares,is to issue:

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Dual class shares allow the family to retain control over the firm even when they do not own a majority of the shares. This is because dual class shares give the family more voting power per share, which enables them to maintain control over critical decisions made by the firm. By having more voting power than regular shareholders, the family can maintain control over important decisions such as hiring or firing senior management positions or making crucial strategic business decisions. Therefore, issuing dual class shares is an effective way for families to gain control over the firm.

One Way for Families to Gain Control Over Firms,even When