A low-cost leadership strategy means offering a highly differentiated product at a price that is lower than the market price.

Name: A low-cost leadership strategy means offering a highly differentiated product at a price that is lower than the market price.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

A low-cost leadership strategy means offering a product at a lower price than the competition without necessarily differentiating the product. The focus is on reducing costs to offer a cheaper product to attract price-sensitive customers.

A Low-Cost Leadership Strategy Means Offering a Highly Differentiated Product