Which of the following strategies is devised to raise switching costs?
A)A chain of supermarkets offers higher discounts to its regular customers.
B)A vendor reduces the range of products that it distributes to retailers.
C)An automotive company conducts a trade contest.
D)A company offers commission to its employees for pushing the company's products.

Question

Quizplus · Accepted Answer

Offering higher discounts to regular customers is a strategy to raise switching costs by incentivizing customers to remain loyal to the supermarket, making it less attractive for them to switch to competitors due to the benefits they receive from staying.

Which of the Following Strategies Is Devised to Raise Switching