An online retail website has a low rate of customer retention. Which of the following would be the most effective way to help the company increase its retention rate?
A)using uninvited pop-up chat to encourage customers to buy products
B)using a CRM system to track customer behavior when they visit the site
C)promoting the website through conventional advertising to gain visibility
D)building seamless financial workflows

Question

Quizplus · Accepted Answer

Using a CRM system to track customer behavior would allow the company to analyze customer interactions, identify pain points, and make changes to improve the customer experience. This would lead to increased customer satisfaction and retention. Pop-up chat can be intrusive and irritating, and conventional advertising may not reach the target audience. Building seamless financial workflows is important but not directly related to increasing customer retention.

An Online Retail Website Has a Low Rate of Customer