A person clicks on an ad of a fitness club in a blog on nutrition. The person conducts a search on yoga and moves to another webpage, which is also a network client. The stored information about the person is retrieved, and he sees more ads about health clubs and gyms. Which of the following web advertising tools is being used in this example?
A)spiders
B)search engine optimization
C)mashup
D)third-party cookies

Question

Quizplus · Accepted Answer

Third-party cookies are used to track a user's activity across multiple websites and display targeted ads based on their browsing history. In this scenario, the fitness club's ad likely deployed a third-party cookie, allowing it to track the user's activity after clicking the ad and display more ads related to health clubs and gyms.

A Person Clicks on an Ad of a Fitness Club