Josh Lucas is a marketing manager at Grey Thompson, the largest advertising firm in Washington. What level of decision making would Josh be involved in if he undertakes decisions on promotional campaigns, guerilla marketing, and brand awareness?
A)operational
B)tactical
C)strategic
D)administrative

Question

Quizplus · Accepted Answer

Tactical decision-making involves short to medium-term planning that translates a company's strategic objectives into specific tasks or activities. Decisions on promotional campaigns, guerrilla marketing, and brand awareness are typically considered tactical as they involve the implementation of specific strategies to achieve broader organizational goals.

Josh Lucas Is a Marketing Manager at Grey Thompson, the Largest