James, who works in the marketing department of the Whistlewoods Hotel, has been given the responsibility of identifying patterns in the preferences of guests who have repeatedly visited the hotel in the past ten years. Which of the following would best help him categorize the massive amounts of data to reveal preferences of guests, such as type of suite, room service, etc.?
A)online analytical processing
B)goal-seeking analysis
C)forecasting analysis
D)what-if analysis

Question

Quizplus · Accepted Answer

OLAP is a data analysis tool that allows users to quickly identify patterns, trends and relationships within large volumes of data. It is particularly useful for categorizing data in a way that helps users identify specific preferences or trends among a group of individuals. With OLAP, James can slice and dice data in different ways to reveal patterns in the preferences of guests, such as type of suite, room service, etc.

James, Who Works in the Marketing Department of the Whistlewoods