The ratio of visitors who buy a product from a website divided by the total number of visitors can be referred to as the ________.
A)churn rate
B)conversion rate
C)clickthrough rate
D)attach rate

Question

Quizplus · Accepted Answer

The ratio of visitors who buy a product from a website divided by the total number of visitors is referred to as the conversion rate. Option A represents the rate at which customers stop using a product, service, or website, while option C refers to the ratio of users who click on a specific link to the number of total users. Option D refers to the number of additional items sold with a primary product.

The Ratio of Visitors Who Buy a Product from a Website