In e-commerce metrics, ________ refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site.
A)cost per impression
B)cost per clickthrough
C)cost per conversion
D)cost per acquisition

Question

Quizplus · Accepted Answer

Cost per clickthrough (also known as CPC) refers to the amount an advertiser pays each time a visitor clicks on the ad to navigate to the advertiser's site. This metric is commonly used in pay-per-click (PPC) advertising campaigns.

In E-Commerce Metrics, ________ Refers to the Amount an Advertiser