The managerial accountant at the Holiday Wreath Shoppe is required to determine the relationship between net income and common stockholder's equity. The goal of the managerial accountant is to determine how much income is earned at the Holiday Wreath Shoppe for each $1 invested by the common shareholders. The managerial accountant reported that the rate of return on assets is 9.5%. The managerial accountant reported the following information:
Calculate the rate of return on common stockholder's equity in 2014. Discuss the difference in the rate of return on assets at the Wreath Factory compared to the rate of return on its rate of return on common stockholder's equity.
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