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An Oil Company Received Poor Publicity After an Oil Spill

Question 114

Multiple Choice

An oil company received poor publicity after an oil spill in Lake Erie. The costs of the future lost sales resulting from the bad publicity are not included in the results of operations provided to management even though the loss in sales was substantial. This scenario is an example of which type of EMA implementation challenge?


A) Historical orientation of accounting
B) Communication issue
C) Newness of EMA
D) Hidden Cost

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