Which of the following statements about microtargeting is not true?
A) It uses a very large number of sources of diverse origins to classify people.
B) It cross-tabulates large amounts of very detailed behavioural data consisting of very specific information on purchases, right down to a narrow product category or even a particular brand purchased.
C) Some models include peoples' online surfing patterns and purchases.
D) Microtargeting earned its name because it often employs very specified computer-generated models and algorithms created by micro-computing.

Question

Quizplus · Accepted Answer

The statement that microtargeting earned its name because it often employs very specified computer-generated models and algorithms created by micro-computing is not true. The term "micro" in microtargeting refers to the narrow targeting of specific individuals or groups, rather than the use of micro-computing technology.

Which of the Following Statements About Microtargeting Is Not True