Because segmentation strategies benefit both marketers and consumers, they have received wide support from both sides of the marketplace.

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Segmentation strategies allow marketers to tailor their messages and offerings to specific groups of consumers, resulting in more effective and efficient marketing. At the same time, consumers benefit from receiving messages and offerings that are relevant to their needs and interests. Therefore, segmentation strategies are mutually beneficial and have been widely adopted by marketers and appreciated by consumers.

Because Segmentation Strategies Benefit Both Marketers and Consumers, They Have