When people become motivationally aroused by a threat to, or elimination of a behavioural freedom, such as freedom of product choice, this motivational state is called a(n):
A) avoidance state.
B) psychological reactance.
C) defence mechanism.
D) positive motivation mode.

Question

Quizplus · Accepted Answer

This motivational state is called psychological reactance, which refers to the emotional and cognitive response that occurs when someone's freedom is threatened or eliminated. It leads to an increased desire to engage in the threatened behavior, such as choosing a certain product or brand, in order to regain the sense of freedom and control. It is often seen as a defense mechanism against perceived threats to control and autonomy.

When People Become Motivationally Aroused by a Threat To, or Elimination