From the marketing perspective, consumers' purchase decisions based totally on objective criteria is called:
A) non-rational motivation.
B) the economic model of decision making.
C) subjective buying.
D) rationality.

Question

Quizplus · Accepted Answer

When consumers make purchase decisions based solely on objective criteria, it is considered rationality. This means that they are weighing the pros and cons and making a logical, informed decision based on the available information. This is the opposite of non-rational motivation, which involves emotions, desires, and impulses influencing purchasing decisions. The economic model of decision making also involves rationality, as it assumes that consumers are seeking to maximize their utility and make choices based on cost-benefit analysis. Subjective buying, on the other hand, involves personal preferences and subjective factors influencing purchasing decisions.

From the Marketing Perspective, Consumers' Purchase Decisions Based Totally on Objective