A man who cannot afford a BMW may convince himself that a Mazda MX5 has an image he clearly prefers. This is an example of:
A) how a substitute goal assumes primary goal status.
B) how the man is concealing his goal and living a lie.
C) how the man is living in denial.
D) how frustration leads to belief.

Question

Quizplus · Accepted Answer

This is an example of how a substitute goal assumes primary goal status, where the man cannot afford his primary goal (BMW) and therefore convinces himself that the substitute goal (Mazda MX5) has the image he prefers.

A Man Who Cannot Afford a BMW May Convince Himself