A car company advertises to young males by portraying attractive couples riding around in the car. Implying that the car attracts attractive young females, the advertisement is using the defence mechanism of ______ to attract its target market.

Question

Quizplus · Accepted Answer

The advertisement is using identification as a defence mechanism to attract its target market. By portraying attractive couples riding around in the car, it implies that owning the car can lead to attracting attractive partners. The target market, young males, may identify with the portrayed couples and want to emulate their lifestyle by purchasing the car.

A Car Company Advertises to Young Males by Portraying Attractive