An ad showing a very expensive sports car may appeal to the ______ need, whereas a Volvo ad targets more traditional buyers by stressing the ______ need.

Question

Quizplus · Accepted Answer

The ad for the expensive sports car taps into the ego need of the buyer, as it emphasizes status and prestige. In contrast, the Volvo ad targets more traditional buyers by emphasizing safety and security, which are basic physiological and safety needs.

An Ad Showing a Very Expensive Sports Car May Appeal