The practitioner regarded as providing the basis for the development of motivational research is:
A) Dr Ernest Dichter.
B) Sigmund Freud.
C) Adam Maslow.
D) Henry Murray.
Correct Answer:
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Q95: Unconscious needs and drives, especially biological and
Q96: The measurement of motives:
A) depends on hypothetical
Q97: The desire for friendship, acceptance and belonging
Q98: The psychoanalyst that adapted Freud's psychoanalytical techniques
Q99: Some psychologists believe in the existence of
Q101: The production-oriented approach to marketing is when
Q102: Higher-order needs are fulfilled as lower-order needs
Q103: Motivation can best be described as the
Q104: Researchers agree that positive drives are needs,
Q105: Motivation is a highly dynamic construct that
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