A firm that was preparing to market an innovative product would not want its target market to generally be:

Question

Quizplus · Accepted Answer

Highly dogmatic individuals are characterized by their inflexibility, resistance to change, and close-mindedness. Such individuals are less likely to be open to new and innovative products, making them a less desirable target market for a firm looking to market an innovative product. On the other hand, individuals who are inner-directed and outer-directed may be more receptive to new products and ideas, making them more desirable target markets. Therefore, options A, B, and C are less relevant to a firm's decision-making when it comes to choosing a target market for an innovative product.

A Firm That Was Preparing to Market an Innovative Product