Consumer innovativeness is a personality trait that measures the degree of rigidity people display towards the unfamiliar or towards information that is contrary to their established beliefs.
Correct Answer:
Verified
Q92: Karen Horney, a neo-Freudian theorist, classified individuals
Q93: It is easier to sell established brands
Q94: Under certain circumstances, personality can change.
Q95: 'He's growing up, he's now much calmer'
Q96: Low-dogmatic people tend to be more receptive
Q98: Consumers who display a cognitive personality characteristic
Q99: Inner-directed consumers tend to look to family
Q100: According to Karen Horney's theory, the detached
Q101: Explain the ways in which Freudian psychoanalytic
Q102: What is consumer innovativeness and consumer dogmatism?
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents