It is easier to sell established brands to highly dogmatic consumers than it would be to sell innovative products.

Name: It is easier to sell established brands to highly dogmatic consumers than it would be to sell innovative products.
Brand: Quizplus
Rating: 4.8 (33 reviews)

Question

Quizplus · Accepted Answer

Highly dogmatic consumers are resistant to change and prefer established and familiar brands. Therefore, it is easier to sell them established brands that they already know and trust. Innovative products may be met with skepticism and resistance from these consumers.

It Is Easier to Sell Established Brands to Highly Dogmatic