Consumers may think of products as having personalities, which can in turn affect how consumers perceive those products.

Question

Quizplus · Accepted Answer

This statement is true. Consumers often assign personalities or human-like characteristics to products based on their design, branding, packaging, and other factors. These personality traits can influence consumer perceptions and purchasing decisions. For example, a sports car may be perceived as adventurous and daring, while an SUV may be seen as practical and family-oriented.

Consumers May Think of Products as Having Personalities, Which Can