A company emphasising an improvement in their product must ensure that the improvement exceeds the consumers':
A) differential threshold.
B) elasticity of demand.
C) adaptation level.
D) differentiation.

Question

Quizplus · Accepted Answer

The differential threshold represents the minimum amount of difference that a consumer can notice between two products. If the improvement does not exceed this threshold, it may go unnoticed by the consumer, and therefore, not lead to increased sales or improved consumer satisfaction. The other options are not directly related to the consumer's ability to perceive the improvement in the product.

A Company Emphasising an Improvement in Their Product Must Ensure