Advertising does not have to be unique to achieve a high degree of differentiation; it simply has to:
A) have bold colours that attract attention.
B) be humorous.
C) contrast with the environment in which it is run.
D) fit in with the environment in which it is run.
Correct Answer:
Verified
Q23: Which of the following best described Weber's
Q24: Disguised stimuli not readily recognised by readers
Q25: Stimuli that are too weak or too
Q26: The subconscious method that consumers use to
Q27: 'Individuals see what they want to see'
Q29: A 25-cent increase in fuel prices would
Q30: Subliminal perception deals primarily with:
A) motivation.
B) action.
C)
Q31: Many companies are reluctant to increase prices
Q32: A butcher decreases the size of their
Q33: A reason that two people perceive an
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