In an advertising campaign the clothing retailer United Colours of Benetton depicted one white man and one black man handcuffed together. However, many viewers perceived this as a white man arresting a black man which resulted in a public outcry. This example shows why marketers need to be aware of consumer's possible:

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The Answer of In an advertising campaign the clothing retailer United Colours of Benetton depicted one white man and one black man handcuffed together. However, many viewers perceived this as a white man arresting a black man which resulted in a public outcry. This example shows why marketers need to be aware of consumer's possible:

In an Advertising Campaign the Clothing Retailer United Colours of Benetton