An American study for a consumer advocacy organisation found that consumers often cannot differentiate among various cola beverages and that they base their preferences on _____ cues such as packaging, pricing, advertising and peer pressure.

Question

Quizplus · Accepted Answer

Extrinsic cues are external factors that influence consumer preferences, such as packaging, pricing, advertising, and peer pressure. Intrinsic cues, on the other hand, are inherent attributes of the product itself, such as taste or quality. The study found that consumers were more influenced by extrinsic cues when choosing cola beverages, indicating that their preferences were not based on intrinsic qualities of taste or quality.

An American Study for a Consumer Advocacy Organisation Found That