When smokers pay particular attention to advertisements that warn of the cancerous effects of smoking and how it may kill them, this is an example of selective exposure.

Question

Quizplus · Accepted Answer

Selective exposure refers to the tendency of individuals to seek out information that confirms their existing beliefs or attitudes while avoiding information that contradicts them. In this case, smokers would likely avoid advertisements that warn of the harmful effects of smoking in order to avoid cognitive dissonance or discomfort. Therefore, they would not pay particular attention to these ads.

When Smokers Pay Particular Attention to Advertisements That Warn of the Cancerous