The _______ model suggests that a person's level of involvement during message processing is a critical factor in determining which route to persuasion is likely to be effective.
A) consumer involvement
B) consumer behaviour
C) purchase intention
D) elaboration likelihood

Question

Quizplus · Accepted Answer

The elaboration likelihood model suggests that a person's level of involvement (high or low) during message processing is a critical factor in determining which route to persuasion (central or peripheral) is likely to be effective. The other options may be related to consumer behavior and decision-making, but do not specifically address the factor of message processing in determining persuasion.

The _______ Model Suggests That a Person's Level of Involvement