Ben believes that brand loyalty is the result of extensive problem-solving behaviour involving brand and attribute comparisons, leading to a strong brand preference. Ben's views are consistent with:
A) brand equity researchers.
B) personality researchers.
C) behavioural researchers.
D) cognitive researchers.

Question

Quizplus · Accepted Answer

Ben's belief in extensive problem-solving involving brand and attribute comparisons suggests a cognitive approach to studying brand loyalty, which is consistent with cognitive researchers.

Ben Believes That Brand Loyalty Is the Result of Extensive