The decrease in brand loyalty, especially for national brands, has been caused in part by an increased emphasis being placed on the promotional element of:
A) specially advertised prices.
B) publicity.
C) personal selling.
D) sales promotion.

Question

Quizplus · Accepted Answer

Sales promotion, which includes activities such as coupons, discounts, and giveaways, has become a key focus for brands in order to attract and retain customers. With the rise of digital and social media, consumers are constantly bombarded with promotional messages and have become more price-sensitive and less brand loyal. As a result, brands must continually offer promotions in order to stay competitive and maintain customer loyalty.

The Decrease in Brand Loyalty, Especially for National Brands, Has