A clothing manufacturer might contact the owner of a popular soft-drink brand to license the right to prominently display that brand on their clothing. The primary reason a brand is selected is generally because of strong:

Question

Quizplus · Accepted Answer

The primary reason for selecting a brand for licensing is strong brand equity. This refers to the value and recognition that a brand has in the market, which can help increase the perceived value and appeal of the clothing brand. Brand switching, cannibalisation, and brand odour are not relevant or desirable factors in this situation.

A Clothing Manufacturer Might Contact the Owner of a Popular