If a firm wanted to know how its brand of ink pen was perceived by the target market, from the list below, the most appropriate model to use would be the:
A) attitude-toward-behaviour model.
B) attitude-toward-motive model.
C) attitude-toward-belief model.
D) attitude-toward-object model.

Question

Quizplus · Accepted Answer

The attitude-toward-object model is the most appropriate for understanding how the target market perceives a particular object, such as a brand of ink pen. This model assumes that attitudes are based on the evaluations of the object itself rather than the beliefs or attitudes toward behaviours or motives. It is focused on measuring consumer attitudes towards a specific object or product.

If a Firm Wanted to Know How Its Brand of Ink