Direct marketing has a good chance of favourably influencing target consumer's attitudes because:
A) direct marketing is favourably looked upon.
B) the mass scale of direct marketing makes it a dominant player.
C) because the products and services offered are highly targeted to the individuals' needs and concerns.
D) Internet advertising is too cluttered.
Correct Answer:
Verified
Q45: Lydia is an amateur photographer who considered
Q46: The theory of trying to consume is
Q47: The development of the theory of trying
Q48: Attitudes are formed:
A) before using the product.
B)
Q49: An effective attitude-change strategy is changing the
Q51: The shift from having no attitude about
Q52: The primary means by which consumers form
Q53: When marketers try to persuade regular tea
Q54: Niche marketing is sometimes called:
A) local marketing.
B)
Q55: Ads for cosmetics and personal care products
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