If Yoplait decides to point out that their yogurt has more potassium than a banana, which strategy of attitude change are they using?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.

Question

Quizplus · Accepted Answer

By pointing out that their yogurt has more potassium than a banana, Yoplait is adding an attribute to their product. This can make the product more appealing to consumers who are looking for a healthy snack option.

If Yoplait Decides to Point Out That Their Yogurt Has