'The largest-selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using which of the following strategies?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.

Question

Quizplus · Accepted Answer

The Answer of 'The largest-selling brand' and 'the one all others try to imitate' are claims used by companies trying to change attitudes by using which of the following strategies?
A) Changing the relative evaluation of attributes.
B) Changing brand beliefs.
C) Adding an attribute.
D) Changing the overall brand rating.

'The Largest-Selling Brand' and 'The One All Others Try to Imitate