Consumers' emotions or feelings about a particular product or brand constitute the affective component of the tricomponent attitude model.

Name: Consumers' emotions or feelings about a particular product or brand constitute the affective component of the tricomponent attitude model.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

This statement is true. The affective component also includes consumers' likes, dislikes, and preferences for the product or brand based on their emotional responses.

Consumers' Emotions or Feelings About a Particular Product or Brand