The appeal of the attitude-toward-behaviour model is that it seems to correspond more closely to actual behaviour than does the attitude-towards-object model.

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The attitude-toward-behaviour model takes into account the specific behaviour being evaluated and assumes that the attitude toward the behaviour will predict the actual behaviour more accurately than the attitude toward the object or topic. This is because the model considers the context and factors that influence the behaviour, rather than just the general attitude toward the object or topic. Research has supported the validity of this model in predicting behavioural intention and subsequent behaviour.

The Appeal of the Attitude-Toward-Behaviour Model Is That It Seems