Direct marketing efforts have an excellent chance of favourably influencing target consumers' attitudes because the products offered, and the promotional messages conveyed, are carefully designed to address the individual segment's needs, and thus achieve a higher hit rate than mass marketing.

Question

Quizplus · Accepted Answer

Direct marketing allows for personalized messages and offerings that are tailored to the individual segment's needs, leading to a higher chance of positively influencing their attitudes towards the product or service being promoted.

Direct Marketing Efforts Have an Excellent Chance of Favourably Influencing