Diane seeks to change consumer attitudes towards her company's products by demonstrating new ways that the product can be used. Diane is using a utilitarian function approach to consumer attitude change.

Question

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According to the utilitarian function approach, consumer attitude change occurs when consumers believe that using the product will provide some functional or practical benefit. By demonstrating new ways that the product can be used, Diane is attempting to persuade consumers that the product can provide additional benefits and increase its perceived utilitarian value.

Diane Seeks to Change Consumer Attitudes Towards Her Company's Products