Credibility is built on a number of factors, the most important being the likeability of the spokesperson.
Correct Answer:
Verified
Q77: Rosie must decide whether to emphasise the
Q78: Research in the United States has revealed
Q79: Supportive communication that stresses only favourable information
Q80: _ describes any strategy that encourages individuals
Q81: Studies of _ indicate that the effectiveness
Q83: The retail store image, shopping climate, etc
Q84: An unpleasant advertisement that saturates the media
Q85: Shareholders, creditors, suppliers, bankers and employees are
Q86: Wholesalers, distributors and retailers are examples of
Q87: Which of the following statements is not
Unlock this Answer For Free Now!
View this answer and more for free by performing one of the following actions
Scan the QR code to install the App and get 2 free unlocks
Unlock quizzes for free by uploading documents