When audiences are educated, critical and unfriendly, then a one-sided message is preferred to a two-sided message.

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When audiences are educated, critical and unfriendly, a two-sided message is preferred over a one-sided message. This is because a two-sided message presents both sides of an argument or issue, acknowledges the opposing viewpoint, and then refutes it. This approach can increase credibility and persuade the audience to accept the message. However, if the audience is not educated and is easily swayed by a one-sided message, then a one-sided message may be more effective.

When Audiences Are Educated, Critical and Unfriendly, Then a One-Sided