Comparative advertising has been found to be more effective than non-comparative ads when the advertised brand has low market share.

Question

Quizplus · Accepted Answer

Comparative advertising can be more effective in creating brand awareness and increasing market share for a brand that has low market share. This is because the comparison with a well-known brand can bring attention to the lesser-known brand and make it stand out to consumers. In contrast, non-comparative ads may not have as strong of an impact on consumers who are not familiar with the brand.

Comparative Advertising Has Been Found to Be More Effective Than