Viral marketing describes any strategy that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message's exposure and influence.

Question

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Viral marketing is designed to promote a product or service through the spread of information from person to person rather than relying on traditional advertising methods. The goal is to create a buzz around the product or service that encourages individuals to share the message with their friends and networks, leading to increased exposure and influence.

Viral Marketing Describes Any Strategy That Encourages Individuals to Pass