Conspicuous products are less likely to be purchased with reference groups in mind in comparison to inconspicuous products.

Name: Conspicuous products are less likely to be purchased with reference groups in mind in comparison to inconspicuous products.
Brand: Quizplus
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Question

Quizplus · Accepted Answer

Conspicuous products are more likely to be purchased with reference groups in mind because they are often used as symbols of status or affiliation, making the opinions of others more relevant in the purchasing decision.

Conspicuous Products Are Less Likely to Be Purchased with Reference