The______ has been used by consumer researchers and marketers as a way to classify family units into meaningful stages in order to examine their purchase and consumption behaviour.

Question

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The family life cycle has been used by consumer researchers and marketers as a way to classify family units into meaningful stages in order to examine their purchase and consumption behaviour. The family life cycle concept involves stages such as bachelorhood, marriage, childbirth, children leaving home, retirement, and widowhood. Each stage represents unique opportunities and challenges for marketers to target their products and services to different family groups.

The______ Has Been Used by Consumer Researchers and Marketers as a Way