While marketers recognise the family as the basic decision-making unit, they most frequently examine the attitudes and behaviours of the one family member whom they believe to be the decider.

Question

Quizplus · Accepted Answer

Marketers typically focus on the decision-maker in the family unit, rather than examining the attitudes and behaviors of all family members involved in the decision-making process.

While Marketers Recognise the Family as the Basic Decision-Making Unit