Research exploring consumers' perception of mail and phone order shopping reveals that the higher the socioeconomic status, the _____ are the consumers' ratings of mail and phone order buying relative to in-store shopping.
A) less positive
B) more positive
C) more negative
D) none of the above

Question

Quizplus · Accepted Answer

The research suggests that consumers with higher socioeconomic status have more positive perceptions of mail and phone order buying compared to in-store shopping.

Research Exploring Consumers' Perception of Mail and Phone Order Shopping